The foodservice channel has shown how dynamic it can be as purveyors embrace value options, technology, and customized ...

Just like a can of Coors Light, when the Chill-o-stat turns blue, the suit is perfectly chilled,” Coors Light notes.

Having a long-lived brand with an impressive history is one of the few things that newer car companies cannot emulate, and ...

Teens who see social media posts showing cannabis or e-cigarettes, including from friends and influencers, are more likely to ...

Vespa has introduced two new special edition models, both of which pay homage to the brand's beginnings after World War Two.

Just like Sonos, HEOS enables multiroom music streaming, but with higher quality audio and more device choices. Here's what ...

The outdoor apparel brand is suing Ida Sports, the Australian women’s soccer boot maker, in CO district court, asking for a declaratory judgment of non-infringement, arguing that its new logo does not ...

With 13 electric vehicles across its Chevy, Cadillac, and GMC brands, GM is quickly gaining ground. Chevy is now the ...

In addition to a whopping 219 horsepower increase from two new electric motors, the all-wheel-drive Optiq-V gets new ...

Yet few companies have come to terms with the implications of that idea for their marketing management. Oldsmobile, for example, enjoyed outstanding brand equity with many customers through the 1980s.

Moët & Chandon is a sponsor of the U.S. Open tennis tournament. In 2024, the brand placed bottles of its champagne where the ...