In fact, matcha has become so popular that The Japan Times reports that there may be a global matcha shortage this spring. Here’s everything you need to know about the shortage.

Here's the tea: there's a shortage of matcha. Once easily found in grocery stores and cafes, the green tea powder is now scarce thanks to its popularity on social media, and devout drinkers around ...

The global matcha market is poised for remarkable growth, expected to rise from USD 3,373.6 million in 2025 to USD 6,717.5 million by 2035, expanding at a steady CAGR of 7.1% over the forecast period, ...

While I can’t pluck a statistic for you on how many Americans drink matcha, its popularity has clearly grown in recent years. Horizon Grand View Research estimates that the U.S. matcha market ...

Hang Wong, owner of Urban Matcha knows what he would like to see improved moving forward. “Our parking lot is always full; Especially after 6 p.m. It’s hard to find parking,” Wong shared.

Matcha, which translates to “rubbed tea” in Japanese, is a type of green tea ground into fine powder. Before the leaves are harvested, they are shielded from sunlight for weeks so that all of ...

Sen. Catherine Cortez Masto, second from right, D-Nev., listens to local business owners during an Asian American, Native Hawaiian, and Pacific Islander (AANHPI) round table at Urban Matcha ...

Matcha has grown in popularity in the U.S. and is used not only for iced and hot beverages but is also a common flavor for baking, ice cream, smoothies and anything else you can imagine.

Matcha is touted for a range of potential health benefits, but there’s a catch. Stay up to date with notifications from The Independent. Notifications can be managed in browser preferences.