The new agency is in collaboration with leading college sports marketing firm Learfield’s Longhorn Sports Properties.

The University of Texas Permian Basin recently announced the inaugural class of the athletics hall of fame. There are four ...

The Odessa American is the leading source of local news, information, entertainment and sports for the Permian Basin.

University of Tennessee sets record with eight players drafted in MLB's first three rounds, leading all schools.

The Texas Longhorns look to have clinched their fourth Learfield Directors' Cup in the past five years following the NCAA outdoor track and field championships. The Texas women finished tied for ...

The University of Texas Rio Grande Valley Department of Intercollegiate Athletics announced the Vaqueros Football team’s ...

In their first year back as conference rivals in the SEC, Texas pulled ahead while A&M is still building toward contention.

University of Texas Athletic Director Chris Del Conte during the sixth day in full pads during fall football camp practice for the Texas Longhorns at Denius Fields on Tuesday, August 6, 2024.