A brand’s logo is a lot like its name: It’s designed to be a unique identifier. But sometimes it needs a few extra layers of uniqueness in order to truly fulfill its purpose.

The six team names and logos, announced Oct. 24, are the Laces, Mist, Rose, Lunar Owls, Phantom and Vinyl. Some of these names hit the mark; others … are definitely unique. Here’s how we rank ...

Find A Name That Echoes Your Brand Identity Your name, logo and imagery should reflect your brand identity: who you are, how you’re unique, your personality and culture, who your customers are ...

“A lot of the estates we’ve sold in the past are unique to their genre of architecture ... that people want to live.” Whether the name or logo exudes a sense of sophistication, has a ...