Unilever has launched a new corporate brand icon as part of its Unilever 2010 business plan and “Vitality” positioning begun in February. “Our new Vitality mission will be key to how we shape our ...

If you zoom into the logo and look closely, you will see the ‘U’ is made up of 25 distinct symbols, each representing Unilever’s sub-brands or corporate values.

The departure of Niall FitzGerald, retiring chairman of Unilever, was marked with a new €10 million ($11.8m; £6.7m) logo. The global FMCG group spent the small fortune to make its logo more "open and ...