Whether you're a small startup or a large company, the path to long-term success is the same: a mix of strategic thinking, ...

How Dynamic Risk Management Can Turn Chaos Into Opportunity. Forrester. The recent introduction of US-imposed tariffs has ...

Car rental service Turo went all-in on a localized campaign and influencer strategy in Philadelphia. The results were impressive.

J. Yo-Jud Cheng is an assistant professor of business administration in the Strategy, Ethics and Entrepreneurship area at the University of Virginia Darden School of Business. Explore HBR HBR ...