Find out how sneaker royalty deals work and why some NBA players earn more from shoes than their actual playing contracts.

Eight-year-old Jameson Clark is still in grade school, but already stacking up some serious golf accomplishments. Now, he’s just days away from competing for a national championship – and that’s not ...

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Explore the richest NBA players like Michael Jordan, LeBron James, and Magic Johnson, who turned their basketball success into billion-dollar empires. From smart investments to brand deals, these NBA ...

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The CIAA’s renewed deal with Under Armour locks in a bold future for HBCU athletics, one rooted in performance, and community ...

The long wait is over. Auburn athletics is officially "Team Nike." ...

Under Armour has extended its apparel partnership with the CIAA Conference, as both parties continue amplifying HBCUs in ...

Under Armour Inc. posted a fourth-quarter loss on Tuesday and said uncertainty due to “evolving trade policies and the macroeconomic environment” is preventing it from providing a full-year ...

Under Armour makes shocking promise to HBCUs through 2029 that will transform athletics. The commitment to Black colleges ...

Auburn previously announced a partnership with Nike and that deal is now in-effect ahead of the 2025 college football season.

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