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Burger King's first-ever Advent calendar recently sold out in a flash, and an unboxing video left fans feeling "jealous" and frustrated.

Advent calendars are a thing these days (though a lot of folks treat them as holiday-themed unboxing opportunities, which kind of ruins the charming patience traditionally required), offering ...

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Once dominated by beauty brands, the commercialization of the Advent calendar has now expanded to include everything from Reiki crystals to dog food.

So far, her most popular advent calendar unboxing this year has 3.6 million views. “They’re definitely really fun.” Why advent calendars?

Unboxing advent calendars is popular on YouTube and TikTok, but Sephora's Beauty Insider advent calendar backfired on the brand.

Luxury Advent calendars now in season Advent calendars, which help brands market directly to consumers, are big business. Social media has a lot to do with their popularity.

How the Bonne Maman Advent Calendar Became a Hot Commodity More than a year of research and development plus word-of-mouth has kept the French jam company’s calendars in shopping carts.

It's almost time for the 2024 Advent season. Here's more about the traditions that lead up to the Christmas holiday and how we got the calendars.

How did a simple holiday calendar become a billion-dollar phenomenon? It’s a story of how brands captured the season’s spirit and transformed Advent calendars into high-end events, turning an ...