New Uber rider app icon. (Uber) You might need a minute before you request your next Uber to locate and or recognize the app icon on your phone as the company unveiled a completely revamped look ...

Updating the Uber app on your phone may bring a new icon — and you may not like it. It seems that Uber has ditched the familiar ‘U’ for what appears to be a map with your location at the center.

Uber updated its logo from the iconic U to a swirly circle image in February 2016. 9 months later, it's changed it again to simplify it. Uber/Business Insider 2016-12-08T20:19:11Z ...

Uber’s new app icon, on the other hand, seamlessly blends into a sea of other icons, barely distinguishable from any generic icon design you might find elsewhere on your smartphone.

Uber offered up a luxury yacht to transport people across Biscayne Bay for $35. The service was also available in Cannes, France, in June 2016. Shutterstock ...

Uber is rolling out a series of new features for its higher-priced luxury car service, Uber Black, including a “quiet car” mode for riders who want to discourage chatty drivers. It’s the ...

Taxi app Uber is to launch its new ‘luxury’ service in Liverpool. Bosses at Uber say the new offering, which goes live at 4pm on Wednesday, gives users the chance to ‘travel in a bit more ...