New Uber rider app icon. (Uber) You might need a minute before you request your next Uber to locate and or recognize the app icon on your phone as the company unveiled a completely revamped look ...

Updating the Uber app on your phone may bring a new icon — and you may not like it. It seems that Uber has ditched the familiar ‘U’ for what appears to be a map with your location at the center.

Uber offered up a luxury yacht to transport people across Biscayne Bay for $35. The service was also available in Cannes, France, in June 2016. Shutterstock ...

As of Friday, there were 229 entries submitted and Lynch said “at least a dozen” were better than what Uber’s new logo and icons. Uber’s logo and typeface before the change.