New Uber rider app icon. (Uber) You might need a minute before you request your next Uber to locate and or recognize the app icon on your phone as the company unveiled a completely revamped look ...

Updating the Uber app on your phone may bring a new icon — and you may not like it. It seems that Uber has ditched the familiar ‘U’ for what appears to be a map with your location at the center.

Of course, this isn't the first time Uber has rebranded itself, and it probably won't be the last. The blue and gray icon so many are familiar with today was introduced back in 2011, and it ...

Phone support isn’t the only thing drivers have been vocal about as of late, however, with drivers hitting Uber with class-action lawsuits for them to be considered employees instead of contractors.

As of Friday, there were 229 entries submitted and Lynch said “at least a dozen” were better than what Uber’s new logo and icons. Uber’s logo and typeface before the change.

Uber’s new app icon, on the other hand, seamlessly blends into a sea of other icons, barely distinguishable from any generic icon design you might find elsewhere on your smartphone.

Uber made the concept of booking a cab with a phone call seem outdated. Now it’s trying to bring it back. The ride-hailing firm is testing out a new toll-free phone number in Arizona that people ...

You can now put Uber on speed dial. Customers can call to request a ride without using the app. The ride-hailing company announced the new feature on Wednesday at Go-Get, its annual product ...