Texas coach Steve Sarkisian, during a keynote address at the Texas High School Coaches Association Convention, encouraged ...

After adding eight schools in the past two years, the Big 12 Conference isn't looking to initiate another round of expansion, at least not with the Memphis Tige ...

The Athletic ranked the Top 25 most valuable college football programs heading into the 2025 season. For context, the outlet ...

The Athletic ranks the most valuable college football programs in the country. The only program with a valuation above $2B is ...

Not even Texas alum Matthew McConaughey could afford to buy his alma mater's football program.

Texas is the preseason favorite to win the Southeastern Conference championship, with quarterback Arch Manning leading the team.

The assembled media in Atlanta for SEC media days has picked Texas to win the conference in 2025. The Longhorns had more than ...

The 2025 preseason SEC media poll was released Friday following the conference's summer media days, and voters believe the ...

When an upstart women’s shoe brand made a sponsorship deal with Courtney Williams, a Minnesota Lynx all-star, it put the hugely popular league in an awkward position.

Media Days in the rearview mirror, that means it's time to take a more informed peek into the future of the conference. After ...

The Big 12 is home to some of the most unique brands in college athletics. Those schools also have some of the nation's best ...

Caitlin Clark, Angel Reese and Paige Bueckers are part of the new generation of women’s basketball stars who have been able to profit off their name in ...