Lake Land's new athletic mascot logo features the Lakers team name in all-caps alongside the new Vicious Mallard mascot, all in the college's red and black colors.

Now, "The American" is the official name of the 14-team conference, and its rebrand is represented by a beefed-up generic ...

The American Conference dumps Athletic from long-held name, announces new eagle mascot with rebranding ahead of 2025-26 school year.

The American Athletic Conference name no longer exists. The conference has went with a trendier, shortened version.

In a rebranding move, the league officially announced it will now be known simply as the American Conference -- or, more ...

The AAC (American Athletic Conference) was officially rebranded to the American Conference on Monday. Along with dropping ...

The Big 12 is home to some of the most unique brands in college athletics. Those schools also have some of the nation's best ...

The Big Ten is home to some of the biggest and most historic brands in college athletics. Those schools also have some of the ...

The Orange City Schools now has an official Lion logo that can be used districtwide. It was approved Monday by the Orange Board of Education.

The Red Wing district learned their request to keep using their logo, mascot and name was denied by a panel from the 11 tribal nations and a tribal education committee.

For the last half-century Indiana Athletics has gone without an official team mascot, but starting this fall that will all change. On Tuesday, Indiana unveiled the return of the bison mascot, now ...

Hoosiers fans wish for the return of a mascot not seen since 1969. IU Athletics released a trailer hinting it may return.