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Under Armoud had at one point entered into the highest-paying sponsorship deal in history. The sports apparel company attempted to terminate its contract with UCLA just four years into a 15-year deal.
The UCLA label’s success in China, Holmes said, is a combination of a “Pacific Rim commonality” that has helped UCLA in Asian markets since the university began marketing in Japan 30 years ...
UCLA and Under Armour have reached agreement on a settlement, with the apparel company agreeing to pay $67.5 million for terminating a sponsorship deal with the school.
During the baseball season, Nebraska and UCLA were Big Ten rivals. But during their time in Omaha for this year’s College ...
This week, UCLA partnered with the clothing brand Class Trip to create a clothing line honoring Walton and his beloved jam band. The clothing line features hats, T-shirts, ...
Under Armour agreed to provide minimal apparel to UCLA's teams for the 2020-2021 academic year, despite already calling off the final 12 years of the deal. However, ...