The U.S. Army Reserve has unveiled a fresh logo and a new slogan, nearly two months after the Army revived its 1980s-era “Be All You Can Be” pitch in hopes of solving recruiting woes.

The Vietnam War forced a reckoning in the U.S. Army when I served, and the military is undergoing a similar one now. Houston Chronicle Logo Hearst Newspapers Logo Skip to main content ...

The U.S. Army Reserve has unveiled a fresh logo and a new slogan, nearly two months after the Army revived its 1980s-era "Be All You Can Be" pitch in hopes of solving recruiting woes.