The U.S. Army Reserve has unveiled a fresh logo and a new slogan, nearly two months after the Army revived its 1980s-era “Be All You Can Be” pitch in hopes of solving recruiting woes.

Earlier this month, the U.S. Army unveiled its new recruiting campaign, updated its logo, and brought back the infamous catch phrase from the 1970s and 80s, “Be All You Can Be.” This slogan ...

but it also has a contemporary star logo and wordmark that spells out “U.S. Army” in a custom sans-serif font. The brand was refreshed last year for a new “Be All You Can Be” recruiting ...