The U.S. Army Reserve has unveiled a fresh logo and a new slogan, nearly two months after the Army revived its 1980s-era “Be All You Can Be” pitch in hopes of solving recruiting woes.

The U.S. Army on Wednesday unveiled a rebranded campaign to bolster recruiting efforts as the military ... The new campaign includes a tweaked logo design — the same gold five-star symbol ...

Earlier this month, the U.S. Army unveiled its new recruiting campaign, updated its logo, and brought back the infamous catch phrase from the 1970s and 80s, “Be All You Can Be.” This slogan ...

The Army could add up to 20,000 more recruits to its Delayed Entry Program by Sept. 30, Chief of Staff Gen. Randy George said ...

but it also has a contemporary star logo and wordmark that spells out “U.S. Army” in a custom sans-serif font. The brand was refreshed last year for a new “Be All You Can Be” recruiting ...

The U.S. Army Reserve has unveiled a fresh logo and a new slogan, nearly two months after the Army revived its 1980s-era "Be All You Can Be" pitch in hopes of solving recruiting woes. The Army ...