GM has a new logo, and it’s a fairly radical change. The blue square with “GM” underlined in all capital white letters in the middle was GM’s look since the 1960s.

According to Business Insider, the new logo will have the same GM letters but in lower case. The new design is reminiscent of what you would see in an app store on your mobile device.

GM unveiled a new logo to underline its $27 billion shift to electric vehicles. The company is launching a new marketing campaign to push its new electric vehicles, ...

The new logo is meant to be a modernized version of GM's trademark blue square, while still giving a nod to GM's heritage. This is only the fifth logo change in 113 years, Wahl said. The last time ...

The company's logo was last changed significantly in 1964, with minor updates in 2001 and 2010.. The refreshed branding ties into GM's goal of becoming the industry's EV leader. Last year, GM said ...

The new logo comes as GM plans to invest $27 billion in electric and autonomous vehicles through 2025. Business Insider Subscribe Newsletters ...

GM has had the same logo for 50 years, underlined all-caps white lettering on a blue square -- GM changes with an EV future. News. All News AI Business, ...

GM is scrapping its old square blue logo and replacing it with a lower case gm surrounded by rounded corners. The company says it's the biggest change to its logo since 1964.

GM also redesigned its logo to align with the new marketing. The logo stays true to the company's history while also aligning with technology brands, including Ultium, GM said.