A slogan can be a powerful thing. Coca-Cola (KO) would know -- it's had a number of notable taglines in its one hundred-plus years as a company. On Tuesday, it launched another new ad campaign and ...

Coca-Cola, under pressure as consumers shift away from sugary drinks, is unveiling a new campaign that for the first time unites its most well-known slate of drinks under a single marketing theme.

It did not take long for Internet users to put a wacky spin on The Coca-Cola Co.'s new advertising campaign and the beverage giant made it easy.

Our love for Coca-Cola, basically. Adage explains the new slogan, “will put the product at the center of every ad as Coke seeks to win over more drinkers in the struggling soda category.

Coca-Cola's brand-new flavor is now available, and it tastes nothing like the Starlight "space" flavored Coke that was released in February. It's called Coca-Cola Zero Sugar Byte and according to ...

Coca-Cola prepares for Paris Olympics with new slogan, ... Coca-Cola also announced Wednesday the efforts it will make to try to reduce its carbon footprint during this year’s Olympic Games, ...

There was the 1969 slogan "It's the Real Thing," widely considered one of the most effective ever written. And Coca-Cola's 1971 "Hilltop" commercial turned a jingle, "I'd Like to Teach the World ...

The new campaign -- expected to feature the slogan "Open Happiness," according to people familiar with the matter -- is the first for the Coca-Cola brand in three years.