Yet, for many global brands, attempts to reimagine their identity have met with swift public rejection, underlining the ...

After 20 years as principal owner of the Tampa Bay Rays, Stuart Sternberg is set to sell the team to Jacksonville developer Patrick Zalupski for about $1.7 billion. The deal has been agreed to in ...

For as much as things have changed for the Buccaneers over the past 50 years, they also remain the same. Once considered ...

The Athletics franchise dates back to 1901, when owner/manager Connie Mack founded the Philadelphia Athletics of the American ...

MLB commissioner Rob Manfred, state and local government dignitaries, former Oakland A’s greats Rollie Fingers, Dave Stewart ...

Skubal’s red carpet look is subtle but his All-Star performance speaks volumes originally appeared on Athlon Sports. The only ...

The Tropicana's resort towers were destroyed in an overnight ... Each A's player wears a patch of Sacramento's Tower Bridge on one sleeve and a Las Vegas logo on the other as part of a three-year ...

The smartest brands don’t chase trends – they evolve like ecosystems, organically and intentionally. They explore their DNA, discover what makes them uniquely themselves and adapt thoughtfully in ...

These 7 brands, including Coca-Cola and Gap, tried to rebrand and failed spectacularly after intense public backlash.

Small tables dot the patio area, shaded by greenery and perfect for people-watching on a pleasant Florida afternoon. The parking lot tells its own story – you’ll spot license plates from counties far ...

Florida’s back-to-school tax holiday runs Aug. 1-31 this year with sales tax withheld on learning aids and jigsaw puzzles ...

As part of the team's upcoming 100th anniversary celebration, the Detroit Red Wings unveiled a new anniversary logo along ...