Back in 2009, Tropicana rebranded, and it was an unmitigated disaster. PepsiCo, its owner at the time, ditched the brand's classic packaging with its arched logo and fruit pierced with a straw in ...

Tropicana’s tasteful 2024 refresh shows that it learned a valuable lesson from 2009, when the rebrand took away the iconic orange pierced by a straw, simplified the logo, and flipped it vertically.

Tropicana also says that its new 46-ounce bottle also comes with a lower manufacturer’s suggested retail price (MSRP). The brand’s FAQ states that 46-ounce packages are lowered from $4.69 to ...

In July, Tropicana’s sales dropped 8.3% from the year prior, according to sales data by market research firm Circana shared with CNN. In August, sales dropped 10.9%. By October, Tropicana’s ...

The backlash mirrors a similar controversy in 2009 when a logo redesign angered Tropicana fans, leading to a roughly 20% drop in sales. ... (currently $9.95/month or $95/year) ...

In July, Tropicana’s sales dropped 8.3% from the year prior, according to sales data by market research firm Circana shared with CNN. In August, sales dropped 10.9%. By October, Tropicana’s ...

When you buy through links on our articles, Future and its syndication partners may earn a commission. Back in 2009, Tropicana rebranded, and it was an unmitigated disaster. PepsiCo, its owner at ...