Back in 2009, Tropicana rebranded, and it was an unmitigated disaster. PepsiCo, its owner at the time, ditched the brand's classic packaging with its arched logo and fruit pierced with a straw in ...

Over the years, the brand became entwined with its distinctive bottle and its red-and-white straw logo. In 2022, Tropicana ...

Tropicana orange juice fans aren ... the OJ maker overhauled the brand’s iconic orange logo (which is seen pierced by a red-and-white-striped straw) and flipped it vertically.

jeffstorobinsky/X If this story rings a bell, you’ve got an excellent memory: In 2009, Tropicana replaced its familiar logo, an orange with a straw poking out, with a minimalist design featuring ...

Tropicana has dropped its signature orange juice ... the brand scrapped a redesign of its orange juice packaging that simplified its logo and eliminated its brand symbol of a straw poking out ...