The foray into the fruit-and-vegetable category comes after Tropicana executives watched Campbell Soup find success with V-8 V-Fusion drinks, which also found a sweet spot in making vegetables ...

Naturally, Tropicana found an appropriate place to hand out the bottles with its “new” name: CES in Las Vegas, where it’s stationing a truck this week at the event to give away the juice.

Tropicana has dropped its signature orange juice carafe design: the clear, plastic, rounded rectangular-shaped bottles, which featured a round, beveled neck and thick, crown-like bottle cap.

According to CNN, Tropicana’s sales dropped 19% by October, adding that the juice brand has lost around 4% of its market share since the change to Coca-Cola-owned Simply Orange.

Tropicana orange juice, in the carafe bottle. Justin Sullivan/Getty. Others suspect "shrinkflation," or companies charging higher prices for less actual product.

In 2023, Tropicana beat out Coca-Cola’s Simply brand in refrigerated orange juice dollar sales, per Statista, but not by much ($969.1 million compared to $887.2 million).

Tropicana, founded in 1947 by an immigrant from Sicily who developed a process for freezing concentrated orange juice, is in financial distress and could be headed for bankruptcy.

The Tropicana Mimosa Maker is here to make your orange juice and Champagne concoctions easier to brew. The limited-edition device is a 12-ounce spray bottle that spritzes just the right amount of ...

According to CNN, Tropicana’s sales dropped 19% by October, adding that the juice brand has lost around 4% of its market share since the change to Coca-Cola-owned Simply Orange.