Rohit Sakhamuri, Trident Gum brand manager at Mondelēz International, said: “Trident Gum is thrilled to partner with Chlöe, an immensely talented and spirited artist, for our #ChewTheVibes ...

Trident VIBES Sour Patch Kids Gum turns the candy you know and love into your favorite gum, ... You can also purchase six 40-piece bottles of the Watermelon flavor at Walmart for around $21.64.

Mondelez is selling its gum business in the U.S. for $1.35 billion, offloading well-known brands like Trident that struggled to recover from the masked, homebound days of COVID lockdowns.

Candy and snack company Mondelez International said Monday it’s selling its U.S., Canadian and European gum business to Perfetti Van Melle Group for $1.35 billion.

Activision continues its creative collaborations with notable brands, launching a new promotion with Trident Gum to deliver exclusive in-game rewards to players of Call of Duty: Modern Warfare 3.