Meghan Markle has dramatically scrapped her flailing American Riviera Orchard brand without selling a single jar of the jam ...

Kevin Mazur/Getty Images Meghan Markle is fully embracing her new era. The Duchess of Sussex, 43, shared an inspiring new ...

Meghan Markle announced on February 18 that she is renaming her lifestyle brand to As Ever, no longer calling it American ...

Kevin Mazur/Getty Images Meghan Markle is fully embracing her new era. The Duchess of Sussex, 43, shared an inspiring new ...

Meghan, Duchess of Sussex has relaunched her lifestyle brand, naming it As Ever and unveiling a new website featuring what ...

Meghan Markle announced on social media that her previously named lifestyle business 'American Riviera Orchard' is now 'As Ever.' ...

MONTECITO, Calif. (AP) — Au revoir, American Riviera Orchard. Meghan, the Duchess of Sussex, has rebranded her fledgling ...

Shortly after launching a new Instagram page and gaining nearly 2 million followers, Meghan Markle started following just one account.

The Duchess, 43, officially launched her new Instagram account, @meghan, on Jan. 1 but remained unfollowing anyone until Feb.