Girls’ toys. Boys’ toys. To many parents, the ubiquity of separate color-coded shopping aisles feels natural, reflecting a belief in innate gender differences and discrete interests.

Why Do We Need STEM Toys for Girls? Can you have a love-hate relationship with a doll? Can I classify my status with pink and purple building sets as "It's complicated"? As I look everywhere this ...

and they’re encouraging other girls to follow suit in a new online campaign promoting GoldieBlox, a company that claims to make “toys for future inventors.” The company was started by Debbie ...

A new study is out from the New York City Department of Consumer Affairs showing toys geared for girls cost more than the almost-identical toys geared for boys. Researchers compared almost a ...

But when Debbie Sterling, a Stanford-educated engineer, decided to create a series of engineering-inspired toys for girls, the Internet exploded. When Sterling launched her GoldieBlox Kickstarter ...

The Obamas were tasked with sorting each donated toy into a “girl” box and a “boy” box as press and select kiddos looked on. True to form, Obama kicked off the event with a square pop ...

That’s why when I was toy shopping in Target a few months ago and noticed the “building sets/girls’ building sets” aisle sign, I rolled my eyes and tweeted a picture. Don't do this ...