LABUBU, the mischievous, wide-eyed creature from Chinese toymaker Pop Mart, has become a cultural sensation. Posts flooded ...

Australia has become home to the first ever Malibu Barbie Cafe outside the United States, but the venue is only here to stay ...

Margot Robbie leading the summer of Barbie with a wave of hot pink in movie theaters, and women everywhere were talking about ...

The move comes at a time when toy manufacturers are battling a muted demand backdrop as consumers rein in spending to brace ...

The cost of toys and games is rising at a record rate as the industry begins to feel the impact of President Donald Trump’s ...

The studio will be working alongside Kim Kardashianin order to bring Bratz to life, after the company spent the last couple ...

Kim Kardashian is being eyed to play the villain in Amazon MGM’s “ Bratz ” movie. The tech giant won a bidding war for rights ...

Mattel will retain full control of its brands while using AI to develop new products, with the first launch expected later this year.

Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it’s teaming up with OpenAI, which created popular chatbot ChatGPT.

To mark the release of Elio, these are the 15 best movies that Pixar has produced – and they’re some of the greatest animated ...

AI-powered toys are not as new as you might think. They’re not even new for Mattel. A decade ago, the toy giant released Hello Barbie, an internet-connected doll that listened to kids and used ...

For Mattel, it is a strategic step in extending Hot Wheels’ cultural relevance beyond the toy aisle and into lifestyle spaces ...