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Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it’s teaming up with OpenAI, which created ...
My Favorite Mini Toy Sneaker Brands—Too Cute to Handle! ‘You’re Not Entitled’: Senate Hearing Sparks Debate ‘Cheers' Actor George Wendt's Cause Of Death Revealed US layoffs spike nearly ...
Brands that lead with purpose and authenticity turn attention into trust — and trust into conversion. A version of this feature first appeared in The Toy Book‘s Licensing & Entertainment (+Baby!) ...
This gives independent agencies--already accustomed to working with mid-size brands--a golden opportunity to be the reassuring presence for said brands based on their unique value proposition.