One of the hottest toys right now is a plastic sphere called 5 Surprise Mini Brands. Children buy it (for anywhere between $5 and $15) and peel it apart to reveal five tiny replicas of branded ...

The hottest toy this holiday season is 5 Surprise Mini Brands, according to data released by Google on Tuesday. The search giant just launched Google Shopping 100, which lists the most searched ...

As the site’s resident toy ... mini Magna-Tiles, bubble-tea Barbies, and a Spidey-inspired set of Lego Duplos. Magna-Tiles recently launched several sets in addition to a brand-new tile size ...

TikTok is making one toy go viral this holiday season. From toymaker Zuru, 5 Surprise Mini Brands are this season's holiday hit, thanks, in part, to the viral power of social media. The toy comes ...

Beauty retailer Ulta and toy company Zuru recently collaborated on a Mini Brands line of capsules containing five mystery mini replicas of brand-name beauty products. Do you prefer toy food over ...

The line’s top-selling “Mini Brands” series made the Strategist’s list of 2021’s hottest toys and contains (among other things) miniature models of familiar household items including ...

The Mini Brands craze has taken TikTok by storm, with over 5b videos showcasing creative unboxing, trading and customisation of the collectible toys. Zuru ‘s globally popular collectible toy ...