As someone who has been bleaching my hair for six years, I can confidently say I’ll never get bored of being blonde. There ...

Boho, hippy vibes are making waves once again after their last peak during the Olsen era of the noughties. Already, raffia bronde is shaping up to be the relaxed cool-girl shade of this summer, ...

Dressed impeccably in Gaurav Gupta and Pamella Roland gowns, Eliza and Amelia wore slicked buns to showcase the Bardot ...

In the realm of hair care, purple shampoo has earned its spot as a must-have for those flaunting luscious blonde or silver tresses. But why has this particular product garnered so much attention, and ...

From cherry cola to bronde, colourists Tracey Cunningham, Cass Kaeding, and Sierra and Kener break down the hair colours ...

For anyone who loves the vibrant look of freshly colored hair, maintaining that brilliance can be a frustrating challenge.

The key is to know when to embrace your silver fox status and when to reach for the dye Glossy, thick and shiny with a subtle wave, and in a noticeably red-tinged chestnut hue, there was one hair ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Two weeks ago, designer Thom Browne dressed Doechii for her Best Rap Album win at the 2025 Grammy Awards. Then, on Tuesday, ...

This Valentine’s Day, your hair deserves the spotlight! A well-crafted haircare routine is key to achieving that healthy, radiant shine. Start with a nourishing ...

As someone who regularly works up a sweat, I thought a daily shampoo was the only way to keep my hair clean, but it turns out ...

Adrien Brody effortlessly transitions from powerful performances in The Brutalist to reinvigorating red carpet fashion.