In fine print, toilet paper packaging will often admit that these sizes are relative to the “regular” roll — sometimes they mean their own brand’s regular size, but other times ...

Now, one of the world's biggest pulp producers has announced a deal with a U.S. company worth billions.

concluding that with larger tubes, customers get less toilet paper. This phenomenon is shrinkflation, the practice by companies of reducing the size or quantity of a product while keeping the same ...