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Salt.Xo has “been soaring ever since,” Seymour says. Since launching on TikTok, the brand has grown by 200 percent and grossed more than $550,000 in sales, a TikTok spokesperson said.

TikTok was facing a looming April 5 deadline to sell the company to a U.S. owner in compliance with U.S. law. Now the company has until June 19 to finalize any actual "deals" that may be in progress.

QVC Group announced an agreement Wednesday with TikTok to allow 24/7 live shopping streams on the social media app, saying it will bring a "powerhouse" lineup of hosts.