A new WPP Media forecast predicts creator ad revenue will overtake studios and media companies in ad revenue this year.

The media buying giant WPP Media (recently rebranded from GroupM) is downgrading its projected ad revenue forecast for 2025.

One of the key launches is TikTok Market Scope. TikTok has launched a new suite of business tools aimed at driving growth for ...

TikTok Shop sellers are buying more ads to get attention, as the e-commerce platform shifts from free views to a pay-for-play ...

TikTok introduced a slew of new advertiser tools at the company’s annual advertiser summit on June 3rd. The new products ...

The platform announced a slew of new features including branding solutions, automation tools and an artificial ...

Axios Visuals China's booming digital economy has boosted its share of the global ad market, challenging the United States' long reign as the world's largest ad market. China's 20% share of the global ...

TikTok is pushing the app’s benefits for teens into as many faces as it can as the under-16 social media ban looms at the end ...

Music Ally broke the news of the soft-launch of TikTok for Artists, a new analytics platform for musicians built by TikTok.

TikTok is celebrating Small Business Month with a present that most platforms can’t give: a real shot. Through their new ...