TikTok announced this week that interactive add-ons are now available globally for in-feed ads to help brands create more engaging ads on its platform. The company says interactive add-ons offer a ...

TikTok’s In-Feed Ads get more visual with Interactive Add-Ons. Published: April 21, 2022 at 10:21 am. Read Time: 2 minutes. Share. Written by Greg Finn. Table of Contents Table of Contents.

On by default. When you set up In-Feed Ads, the Search Ads Toggle will be on by default. To opt-out, switch the toggle off. TikTok said if you opt out during campaign creation, you can activate ...

TikTok now allows advertisers to incorporate interactive add-ons to in-feed ads. These interactive elements, which include popups, gestures and stickers, are intended to help brands attract and ...

When compared to other video-based media, like TV, digital video, and radio, TikTok outperformed the competition on multiple levels. For example, TikTok In-Feed Ads achieve 23 per cent higher detail ...

Based on internal TikTok testing, advertisers that run search ads in conjunction with in-feed ads see a 20% increase in conversions on average, at a similar or better cost per acquisition.

To drive impact, the brand boosted the videos as TopView Ads, Top Feed Ads and In-Feed Ads, driving 85,000 likes and 5,500 shares and smashing engagement with a view-through rate of 39% and a ...