TikTok said last year that it reached one billion monthly active users worldwide, so whatever it's doing is clearly working. That hasn't stopped the ByteDance-owned company from testing and ...

A new full-screen button has started appearing for select TikTok users globally. It follows a push to longer 10-minute videos from TikTok earlier this year.

The short-form, vertical video app is now including a full-screen, horizontal video-viewing option. TikTok now supports horizontal, YouTube-style, full-screen videos on the app | ZDNET X ...

Facebook’s new full-screen video player looks a lot like TikTok The new player will feature a consistent vertical video view for Reels, Facebook Live, and longform videos.