What are the key elements of this holiday aesthetic? Dark Christmas is a distinct holiday style with broad appeal, sharing similarities with the goth, dark academia, and whimsigoth aesthetics.

Here's everything to know about the Sea Witch aesthetic, TikTok's ocean-inspired style, including practical ways to style it ...

Dark academia grew in popularity during the pandemic, when young people were romanticizing schooling while stuck at home. It has become a fashion statement and a lifestyle, with an emphasis on ...

School may be out indefinitely, but on social media there’s a thriving subculture devoted to the aesthetic of all things scholarly.

Kesha is trying to keep things light for fans who are worried about the looming ban on TikTok in the U.S. - by reminding them that her single "Tik Tok" will always be there. The singer shared a ...

TikTok's design encourages manic performance and a false sense of intimacy — all of it obscuring the power of its invisible algorithms.

A TikTok trend that’s about more than French manicures and furs, the look focuses on conspicuous signifiers of wealth earned outside the rule of law.

The subgenres of the academia aesthetic, like dark academia, light academia, and romantic academia, have gained popularity on platforms like Tumblr, TikTok, Pinterest, and Instagram.

Happy New Year to You, here is a Smokey Purple Glitter Makeup Look to rock into the New Year. It is lovely for the season as purple signifies pride and prosperity.