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Accenture has moved on from Tiger as in Woods to elephants as in pachyderms for its world-wide marketing campaign. The Wall Street Journal reports that after dropping the adulterous golfing legend ...
After nearly a month of focus-group testing and production work, Accenture is rolling out a new global marketing campaign this week, after ending its six-year sponsorship of Tiger Woods in December.
Tiger Woods' press conference, scheduled for Friday -- he is expected to apologize for cheating on his wife with a series of lower-rung porn stars, waitresses and prostitutes -- is being ...
Global consulting firm Accenture Ltd. has ended its relationship with Tiger Woods, becoming the first major sponsor to cut ties altogether with the golfer since his alleged infidelities surfaced ...
Corporate consultancy Accenture announced Sunday that it is dumping Tiger Woods, but it has bound its image so closely to Woods that it even put him on its stationery.
Accenture, a global consulting firm, became the first of Tiger Woods’ sponsors to completely cut ties with the golfer Sunday. Accenture released a statement saying it was ending its business ...
That close affiliation is a big reason Accenture had to drop Woods, says crisis marketing consultant and author Eric Dezenhall, who heads Dezenhall Resources in Washington, D.C.
Last Updated 4:25 p.m. ET. Global consulting firm Accenture Ltd. is ending its sponsorship of Tiger Woods, saying the golfer is "no longer the right representative" after the "circumstances of the ...
Accenture Dumps Tiger Woods as Other Sponsors Back Away. Says he's "no longer the right representative" after scandal-plagued two weeks. By ABC News. December 11, 2009, 1:17 PM.
Accenture announced Sunday that it is ending its sponsorship of Tiger Woods because of the current scandal. Accenture tied its brand to Woods more closely than did any other company.
In the latest blow to Tiger Woods's multimillion-dollar endorsement business, global consulting firm Accenture PLC said Sunday that it had terminated its sponsorship pact with the golf superstar ...
Consulting firm Accenture, intent on seizing market share from deep-pocketed International Business Machines and other rivals, has hired star golfer Tiger Woods to boost its profile. Mr. Woods and ...