Tiger Woods is back in action this week, and he has finally unveiled his new apparel company. Woods officially announced the “Sun Day Red” apparel line with TaylorMade on Monday in Los Angeles.

Woods new logo is simple yet significant, replacing his signature TW Nike emblem with the outline of a Tiger. The Sun Day Red logo features 15 stripes, one for each of Woods’ major wins.

When Tiger Woods locked in on the final day of the Masters in 2019, it felt like the sporting world had stepped into a time machine.The 43-year-old golfer — 11 years removed from winning his ...

Tiger Woods speaks at a news conference ahead of the Genesis Open golf tournament, on Feb. 12, 2024, in the Pacific Palisades area of Los Angeles, sporting the logo of his new Sun Day Red brand ...

Tiger Woods hasn’t teed it up since the Masters, but if you want an idea of where he might show up next, look no further than the first release from his new Sun Day Red apparel line. Yes, his ...

After its successful debut last year, Tiger Woods' Sun Day Red apparel line is launching its first-ever spring/summer collection, expanding its premium “athluxury” golf offerings in advance of ...

Mr. Woods is trading in the Nike swoosh he wore for decades for the tiger logo of Sun Day Red, which will be a stand-alone unit within TaylorMade Golf.