A Tide detergent bottle attempts to hide in the shadows so it doesn't get stolen. David Paul Morris/Bloomberg via Getty Images. By TIME Staff. March 14, 2012 6:45 AM EDT.

Tide detergent unveiled new packaging on Friday, November 9, and social media users think the updated container looks like boxed wine – details ...

CINCINNATI -- The Procter & Gamble Co. is rolling out a special Tide detergent bottle to help support disaster relief. The containers reaching retailers' shelves this month highlight the faces of ...

Tide took criticism for launching a pack of detergent some said looked like a box of wine. The package comes after the “Tide pod challenge” craze. The packaging is lighter and easier to ship.

CINCINNATI -- The Procter & Gamble Co. is rolling out a special Tide detergent bottle to help support disaster relief. The containers reaching retailers' shelves this month highlight the faces of ...

Following the social media craze known as the Tide Pod Challenge, in which teens consumed laundry detergent for fun, Tide has created new packaging that looks exactly like a box of wine. Because ...

Forget Tide Pods. Those candy-colored packs of detergent that teens sunk their teeth into for the #TidePodChallenge are old news.