The NBA Finals has highlighted the vibrant sneaker culture in Oklahoma City, with players and fans showcasing unique and ...

Basketball and fashion have been intertwined forever. Basketball shoes have woven their way into everyday life, as being a ...

In the rush to sign players early, some mistakes are made. But as Shai Gilgeous-Alexander reaches basketball’s biggest stage, ...

A signature shoe deal for some players now involves a company offering to allow them to have input, company equity and ...

Indiana Pacers star Tyrese Haliburton had a sentimental reason for choosing pink as the primary color for the first iteration ...

Gilgeous-Alexander and Haliburton aren't just two star point guards who have driven the Thunder and Pacers to a 2-2 tie in ...

Recipient of the Chuck Daly Lifetime Achievement Award, Don Nelson was honored in OKC before the Thunder and Pacers met in ...

Alexander's 35 points in Game 4 of the NBA Finals, 15 came in the fourth quarter. He scored 15 of the Thunder’s final 16 ...

Tulsa may be a baseball town, but for one magical stretch this June, ONEOK Field turned into Oklahoma’s second-best place to ...

"When I put on my shoes. I mean, there was never a disbelief ... to lose hundreds of thousands of dollars on the Thunder in the 2025 NBA Finals. With the Thunder leaning into what they do best ...