This year, Coca-Cola Company-owned Thums Up turned into a billion-dollar brand as it repositioned for a new generation of consumers. But it was decades of toofani that gave the brand its thunder.

Pushparaj Allu Arjun is the latest superstar to enter the Thunder-verse. He has been signed in as the brand ambassador of the popular soft drink brand Thums Up. Reportedly, with this deal he has ...