However, Thums Up stayed. And even though Coca-Cola Co ... highlighted its distinct taste with the enduring line Taste The Thunder. “It is not incidental that the last word, Thunder, had ...

Thums Up’s steep decline amid the onslaught from foreign multinationals and its majestic rise since to reclaim the stature that it deserved is nothing short of a resurrection story — like a ...

Just then, a Bengaluru summer storm hit. The rumbling in the sky sparked the fact that drinking Thums Up was like tasting thunder. He wrote the line on a napkin and kept with it himself.

Brand Thums Up was launched almost 45 years ago in 1977, after Coca-Cola had exited from the Indian market after the then Morarji Desai government had directed it to reduce the ownership stake of ...

While the recent campaign took a new direction with the Thums Up man not 'chasing the thunder' but living it, the long-standing imagery of the brand of being adventurous, energetic and masculine ...

This bold new campaign, arriving just as the buzz around Pushpa 2 intensifies, promises to captivate fans of both Thums Up and Allu Arjun. Built around the core message ‘Thunder Hai Main ...

Business strategist and marketing expert Lloyd Mathias says, “Thums Up signing on Shah Rukh Khan ... and the ability to drive its ‘Taste the Thunder’ tag line for the brand.

This Olympics, we are sending our athletes to strike thunder with the power of a billion thumbs up. And that’s the emotion we wanted to capture with this new Thums Up campaign. Utha Thums Up ...

Pushparaj Allu Arjun is the latest superstar to enter the Thunder-verse. He has been signed in as the brand ambassador of the popular soft drink brand Thums Up. Reportedly, with this deal he has ...

This Olympics, we are sending our athletes to strike thunder with the power of a billion thumbs up. And that’s the emotion we wanted to capture with this new Thums Up campaign. Utha Thums Up ...