Thums Up has disrupted the zero-sugar drinks category, bringing the most thunderous experience of consuming a zero-sugar ...

The trigger came in the form of the Foreign Exchange Regulation Act (FERA) of 1973. It mandated that foreign companies dilute ...

Thums Up XForce targets young consumers seeking sugar-free drinks with bold flavours, marking a strategic category shift ...

The number of products in India with ‘low sugar’ and ‘reduced sugar’ claims surged 483% in the five years to May, and ...

Coca-Cola’s Thums Up is a billion-dollar brand and even IBM is one of the largest private employers in the country.

Birth Of Thums Up. After Coca-Cola’s exit there was no specific cold drink in the Indian market. Parle Products found the opportunity over here.

Coca-Cola India is all set to mark its presence at one of the country's most iconic cultural celebrations - Ratha Yatra 2025 ...