Viewership of “Thomas & Friends” is evenly split between girls and boys, Mattel said, and girls are more likely than boys to watch every week. But the brand hasn’t catered to them.

‘If the gender-balanced Steam Team encourages more girls to maintain an interest then that can only be a good thing,’ she said. Thomas And Friends will air daily from September 3 at 7am on ...

Viewership of Thomas & Friends is evenly split between girls and boys, Mattel said, and girls are more likely than boys to watch every week.