In the early stages of engagement, B2B buyers are assessing not just your solution, but also your credibility, transparency ...

Over 10 years ago, when life became hard, Ellen Webster set out to bring in some light, one handwritten letter at a time.

Employee appreciation is more than just a nice gesture—it’s a strategic business approach that directly impacts customer ...

Include the customer's name at the top of the note (i.e., "Dear Chloe.") This will make the thank you note seem more personal and less like a standard form letter.