Chermayeff & Geismar & Haviv created the more minimal version of the logo to bring the 50-year-old United States Open Tennis Championships into the digital age and give it a more "youthful appeal ...

A new logo and "WTA For The Game" campaign, rolled out on Wednesday, will take the tour and its hundreds of competitive, passionate pros into 2021 with aplomb while retaining its purple motif.

Growing interest in tennis apparel has led to a new trend: tenniscore. Courtesy of Tory Burch. This summer, when Naomi Osaka, Coco Gauff, and a slew of other world-class players hit the courts at ...

On which Tara Moore, a British tennis professional, pitched in with her thoughts on the new WTA logo, writing: “I heard this “rebrand” costs 6 figures too.. they say they have no money but ...

Wimbledon is nearing its end and taking a whole lot of joy with it. If you're a tennis fan, you might have an encyclopaedic ...

As part of an overall revamp that also includes a new logo and a new marketing campaign called “WTA For The Game,” the women’s tour will relabel its main events starting next year as WTA ...

Felix Auger-Aliassime launching his own new logo has prompted a reaction from renowned tennis writer Pete Bodo. The 73-year-old feels that the Canadian is growing his personal brand without having ...

To obtain the object of my desire I’d have to steal it. There it was in the pro shop of the Los Angeles Tennis Club, a white sweater vest adorned with the classy Fred Perry laurel wreath logo.