Ultimately, she found out that the ring was purchased for $38 for Temu. But, does it really matter? “I asked where he got [the ring] and he wouldn’t tell me where, but that he got a great deal ...

isn’t that an existential threat to brands themselves?” asks Bernstein analyst Aneesha Sherman. “One has to only search ‘Temu ...

When I glanced over at his phone, he was in the Temu app. I asked him if he got it from there and he didn’t respond. So I asked again and he responded with something like 'does it matter?' ...

“This puts many clothing brands in a bind,” BoF wrote. “Retailers can offer deep discounts… but how effective is that going to be when Temu sells lookalikes at impossibly low prices?

As its user base balloons, should brands risk getting involved? The rise of Chinese cut-price marketplace Temu in the UK has been meteoric. Its highly gamified, promotions-plentiful app – which ...