today announced that it has licensed its header compression technology to ASR Microelectronics, a Shanghai based semiconductor design company focused on mobile intelligent communication terminals ...

Google has begun testing incorporating background headers into some of its search queries. 9to5 reports some bold background headers have begun appearing for some users on some search queries.

USA Today Sports Media Group general manager Chris Pirrone confirmed the publisher was working with Facebook's Audience Network to implement the technology. Header bidding is one of the ad tech ...

as it also looks to cash in on the hot programmatic trend of using header bidding technology. Facebook poised to take on Google with header bidding tech as it expands its Audience Network The ...