Let’s be honest—most businesses think they’re targeting the right customer. But thinking it and proving it are two very ...

Learn what Google Ads affinity segments are, how they work, where to use them, and when they’re most effective for reaching ...

Automotive customer data platform and marketing automation engine Fullpath announced an integration with DealerBuilt’s Oplogic variable operations platform of CRM, desking, F&I menus, equity ...