Sales of generic brand products hit an all-time high last year as consumers placed more trust in grocery retailers.

When coupled with an e-commerce strategy that relies on generative AI to target loyal customers, retailers that sell private label brands can capture a greater share of the consumers' wallets.

Numerator, a data and tech company serving the market research space, has released its rankings of Brands to Watch in 2025. The list leverages proprietary Numerator consumer data, including survey, ...

One way around this is by choosing private-label grocery store brands over the bigger ... Costco, Kroger, Target, and Walmart. After analyzing the list, the researchers produced a cost-by-chain ...

Target has more than 45 store brands, delivering $30 billion in sales a year. Bentonville, Arkansas-based Walmart, meanwhile, sees private label brands as a way to move upmarket — a growth ...

Walmart, meanwhile, made a move that seemingly copied Target’s strategy, launching Bettergoods, its most extensive private-label effort in 20 years. Focusing on higher-end products, which the re ...